BUILD & PRESERVE MUSCLE
Maintain the muscle, strength and physical capability that support performance, function and independence.
STRONGER AFTER 50 STARTS HERE.
THE LIFT YOUR AGE SYSTEM
BUILT FOR MEN 50+ WHO EXPECT MORE
Lift Your Age combines progressive strength training, protein-focused nutrition, movement coaching and recovery into one straightforward 12-week system designed to help you build muscle, improve strength and perform at a higher level.
STRENGTH
A progressive 12-week training system built around proven movements, intelligent loading and measurable progression.
NUTRITION
A protein-first nutrition system with practical meal strategies and 20 photographed high-protein recipes.
MOVEMENT COACHING
Video instruction for the foundational movements used throughout the Lift Your Age training system.
RECOVERY
Sleep, mobility, conditioning, joint management and sustainable habits designed to support long-term performance.
EVERYTHING YOU NEED TO GET STARTED
✓12-Week Strength Training Protocol
✓Complete Movement Coaching Video Library
✓High-Protein Nutrition System
✓20 Photographed High-Protein Recipes
✓Recovery & Lifestyle System
✓Downloadable Lift Your Age Meal Guide
✓Private 30-Minute Strategy Session with Brian
ONE SYSTEM. ONE PRICE.
$249
ONE-TIME PURCHASE
START THE 12-WEEK SYSTEM
Includes your private 30-minute Lift Your Age Strategy Session.
Because “Act Your Age” Is Terrible Advice!
MEET YOUR COACH
BUILT FROM EXPERIENCE.
NOT THEORY.
Lift Your Age was created by Brian for men who refuse to accept physical decline as an inevitable consequence of getting older.
With more than four decades of strength-training experience and formal education in Nutrition Research and Human Biology, Brian doesn't simply teach the principles behind Lift Your Age—he lives them.
The philosophy is straightforward: train intelligently, prioritize muscle and strength, eat with purpose, recover deliberately and maintain a physical standard that supports performance, independence and quality of life.
B.S. NUTRITION RESEARCH
B.S. HUMAN BIOLOGY
45+ YEARS STRENGTH TRAINING
50 ISN'T THE FINISH LINE. IT'S WHERE LOWER STANDARDS STOP BEING ACCEPTABLE.
IS LIFT YOUR AGE FOR YOU?
FOR MEN 50+ WHO EXPECT MORE FROM THEMSELVES.
GET STRONGER
Move beyond simply “staying active” with a structured system built around progressive strength training.
SIMPLIFY NUTRITION
Use a practical protein-first approach instead of another restrictive diet or temporary nutrition challenge.
TRAIN WITH PURPOSE
Make strength, recovery, function and long-term performance the priorities behind how you train.
THIS IS NOT A 30-DAY CHALLENGE. LIFT YOUR AGE IS A SYSTEM FOR RAISING YOUR PHYSICAL STANDARD.
FREQUENTLY ASKED QUESTIONS
KNOW WHAT YOU'RE GETTING.
Is Lift Your Age appropriate for beginners?
Yes. The program includes movement instruction, exercise substitutions, progression guidance and a structured training pathway. Training should always be adjusted to your current ability and physical condition.
Do I need a fully equipped commercial gym?
A commercial gym provides the greatest flexibility, but the program includes practical substitutions for many movements when specific equipment isn't available.
Is this a subscription?
No. The Lift Your Age 12-Week Strength & Nutrition System is a one-time $249 purchase.
What happens after I purchase?
You receive access to the Lift Your Age course, 12-week training system, movement-coaching library, nutrition resources, recipes, Meal Guide, recovery education and your included private 30-minute Strategy Session.
How do I schedule my private Strategy Session?
Your course contains a dedicated Strategy Session lesson linked to Brian's live appointment calendar. Choose an available 30-minute time and Brian will call the phone number you provide when booking.
Are medications or medical services included in the $249 price?
No. Clinical services are separate from the Lift Your Age program and require appropriate medical evaluation. Prescriptions, medications, laboratory testing and medical treatment are not included in the $249 purchase.
How long do I have access to the program?
The program is structured around a 12-week training cycle. Course access is not currently configured to expire at the end of those 12 weeks.
OPTIONAL CLINICAL OPTIMIZATION
WHEN LIFESTYLE AND TRAINING AREN'T THE WHOLE PICTURE.
Qualified clients may separately explore medically supervised optimization, including hormone optimization, testosterone replacement therapy, weight-management treatment, GLP-1 therapy, peptides and other appropriate clinical options where legally available.
Clinical services are separate from the $249 Lift Your Age program. Medical intake, laboratory testing, provider consultation and eligibility may be required before treatment can be considered.
No prescription or treatment is guaranteed. Medical decisions are made by appropriately licensed healthcare professionals based on individual clinical circumstances.
YOUR NEXT 12 WEEKS START HERE
STOP LOWERING THE STANDARD.
Get the complete Lift Your Age strength, nutrition and recovery system—plus your private 30-minute Strategy Session with Brian.
$249
ONE-TIME PURCHASE
START THE 12-WEEK SYSTEM
Digital course access. No recurring subscription. Clinical services, medications, laboratory testing and medical treatment are separate and not included in the $249 price.